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May 2015 Business

ABOC: Make It Visible

In the past month, while working with a local optometrist, I've reviewed between 20 and 30 online advertisements for opticians.
April 2015 Business

Spring Clean Your Business

Spring-cleaning is about starting fresh. By applying this mindset to your business, you can return your business to a healthier, livelier, and more profitable state in no time.
November 2014 Business

Order Taker or Educator: How Do You See Yourself?

Opticianry can be a mysterious creature, it encompasses so many wide ranging tasks and emphasis areas that if you ask 10 opticians what it is they do, you will likely get 10 different answers. None of those answers are wrong, but they are likely quite different.
September 2014 Business

Vision Complaints and Saving the Doctor's Chair Time

When our normally calm and pleasant Optometrist barreled into the optical department frustrated because she had been scheduled to ReRefract a patient who was having problems seeing had her right and left lenses switched in her frame.
January 2014 Business

Keeping the Flow a-Go: Maintaining Flow and Preventing Churn

Flow. Churn. They sound like adjectives from your favorite ice cream's latest ad campaign, but they're really terms used in the optometric field; and despite differing definitions, they both indicate the same thing: Movement. Movement throughout an office; movement to another practice.
October 2013 Business

Smooth Operator: Keep Patients Moving Happily Through Your Office

Systems that ensure a smooth patient flow through your office allow more time for patients to shop in your optical dispensary.
August 2013 Business

First Impressions

Have you ever wondered what it is like to be a new patient in your office? If you haven't, you need to.
May 2013 Business

We Have Seen the Enemy and 'They' is 'Us'

Ever wonder what issues there were with the optician and/or their office from the lab's point of view and ways that they could be solved? In a survey to labs, through our sister publication LabTalk, we asked just that. After reviewing the results, here's the first of what will be a number of discussions and recommendations.
April 2013 Business

Cloud Computing 101: Infographic

Source: VisionWeb Blog
We're all connected these days to a variety of companies and their methods to place orders, add comments or add efficiency. VisionWeb sent out this infographic making cloud computing very clear.
March 2013 Marketing / Merchandising

Accessorize: Enable Patients to Buy Eyecare 'Extras' from You

Selling eyecare accessories, or "extras," like contact lens cases, eyedrops and neck chains for eyeglasses, provides patients with convenience—and your practice with added revenues. To make it work, meet patient needs, and price fairly.

Current Issue

September 2024

September 2024

Continuing Education

Soft Contacts Lenses - History and Fitting Guide

Price: $14.99
Credits: 1.00
Find more CE Courses »
CE - Opticianry Study Center

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