So, you want to be the best practice around, right? Of course you do. We all do. But what are you prepared to do to make that the case? Good question, right? Let me help you shed some light on a few answers you hadn’t considered.
In a lot of ways, patients don't just buy eyeglasses anymore—they buy your business's story. That means companies must constantly refine their stories and present them in innovative ways.
Optical buying groups and practice management consultancies emerged decades ago; primarily to support independent eyecare practices going it alone against corporate retailers.
Just when you want to pull out your hair because it is so exhausting to deal with your patients' visual demands, the unexpected "Thank You" puts it all back into the right perspective.
I hear that at least once a day, every day. It's the fear response of the wary patient handing over his or her paperwork or making the way back to pretest, offered defensively or aggressively, a desperate plea for clemency from the optometric executioner.
Selling is a process; it is teachable, repeatable, and measurable. It is a process for guiding an effective conversation in which both parties feel satisfied with the conclusion.
