20/20

August 2014 Fitting and Adjusting Frames

Hindsight is 20/20: The Octagon Mystery

Normally, in my Hindsight columns, I like to share a particular piece of optical history, tracing the origins of a frame design or style and assessing its' impact on American culture and history.
July 2014 Fitting and Adjusting Frames

A&A Optical's Alexander Collection: Fitting The Hard To Fit Patient

I hate to admit I was unfamiliar with an eyewear line, but even with my many years in the Optical industry, I was completely unfamiliar with the Alexander Collection from A&A Optical. That is what made this assignment interesting to me.
June 2014 Fitting and Adjusting Frames

Eyeglass Challenges for Children With Down’s Syndrome

Normally, I like to start out my articles with some kind of witty turn of phrase or a backhanded story that somehow segues into my main point. My topic this month, however, is too serious for either of those approaches, so I’m just going to get right into the thick of it: We need to be aware of the needs of children with Down's Syndrome.
March 2014 Business

Phase Out Inventory Chaos in 'Five Steps,' Phase Two

Our optical brand was damaged! What once was known as an exclusive and trend-setting optical had become a big mess of confusion! We had no identity or direction.
February 2014 Fitting and Adjusting Frames

A Classic in the Making: Marc Ecko's Snake Eyes and Scrambler

Pop in an old movie from the 50s or 60s—or even about the 50s and 60s— and scope out someone wearing a pair of glasses, and there’s a very good chance you’ll find that they’re wearing Art Craft Optical’s Clubman frame.
February 2014 Fitting and Adjusting Frames

David Fleishman Uses History’s Lens to Encourage Better Sight for Everyone

Years ago, at a weekend antique show in the quaint town of Brimfield, Mass., a physician strolled past vendors and wares set in a landscape of tables, tents, and shops.
December 2013 Fitting and Adjusting Frames

The Art of Frame Styling

For many people the experience of picking out new glasses is incredibly stressful. Indecision, uncertainty, and fear are feelings they commonly associate with the process of frame selection.
December 2013 Fitting and Adjusting Frames

What Happened to the Oval Frame?

Recently, a patient with a high-minus prescription purchased a pair of new frames from our dispensary. Despite counseling to the contrary, he insisted upon purchasing a pair of metal, rectangular frames.
July 2013 Fitting and Adjusting Frames

When Your Patients Speak, Do You Hear Them?

We've all heard the old adage that listening is twice as important as speaking, as shown in the fact that humans have two ears and only one mouth.
July 2013 Fitting and Adjusting Frames

A Four-Step Blueprint For Luxury

Purchasing a new car, a boat or even new jewelry initiates the feeling of luxury. They also can give us a feeling of gratification. Purchasing new eyewear that provides affordable and accessible luxury can have the same effect.

Current Issue

September 2024

September 2024

Continuing Education

Soft Contacts Lenses - History and Fitting Guide

Price: $14.99
Credits: 1.00
Find more CE Courses »
CE - Opticianry Study Center

Job of the Week