20/20

May 2015 Business

The Battle Over the PD

We are in a new age of consumerism. This new consumer desires nothing more than transparency and control of their health care spend.
March 2015 Fitting and Adjusting Frames

Bevel, Bevel, Where For Art Thou?

How many zyl frames do you dispense on a daily basis? Is that number more than it's been in the past few years?
March 2015 Business

Valuable Tips for Decreasing Remakes, Part Three

Proper frame fit begins with a proper adjustment.
May 2014 Fitting and Adjusting Frames

Kid's Eyewear: Delivery and Fitting, Part Two

A young child's bridge is not developed yet, so it is often soft and fleshy. You will likely see impressions left on the nose just from the sheer weight of the glasses alone.
May 2014 Fitting and Adjusting Frames

Kid's Eyewear: Delivery and Fitting, Part One

Have the child put on their new glasses and wear them for a short period of time. Go for a full ten minutes if you can. Have them play; go for a walk.
December 2013 Fitting and Adjusting Frames

Never Be Screw Loose, Part 3

While frame repair really can be as simple as popping a screw into place, there are situations, which can prove more difficult, and tools, which can greatly aid in the process.
November 2013 Fitting and Adjusting Frames

Never Be Screw Loose, Part 2

Newcomers to Opticianry will discover a very heated and passionate debate over the efficiency, durability, and desirability of hinge type.
October 2013 Business

The Art of Designing and Ordering Eyeglasses

It has never been more exciting to be an optician. Opticianry is one of the few professions that combines science with fashion.
July 2013 Fitting and Adjusting Frames

A Four-Step Blueprint For Luxury

Purchasing a new car, a boat or even new jewelry initiates the feeling of luxury. They also can give us a feeling of gratification. Purchasing new eyewear that provides affordable and accessible luxury can have the same effect.
November 2011 Fitting and Adjusting Frames

Explaining Frame Quality

Patients often ask: “Why is the price of those two frames so different; they look the same to me?” The answer is often an explanation of quality.