Photo by Ned Matura

From top: TONY HAWK 546 from Eyewear Designs; EPIC from Wiley X; MARCHON NYC M-Brookfield from Marchon Eyewear; TLG NU025 from L’Amy America; SMART 2839 from Clariti Eyewear

Value-Able Eyewear simply put is a valuable category for your customers and for your practice. 20/20 defines Value-Able Eyewear as frames with a wholesale price from $35 to $59. This very important category is a step up from value eyewear. In May 2018, Jobson Research surveyed 478 independent eyecare professionals who dispense the Value-Able Eyewear category to learn how this price range has impacted the industry, relates with managed vision care, equates to eyewear sold online and more. The charts below will provide you with vital insight on selling Value-Able Eyewear.

–Jennifer Waller, 20/20 Research Director