Photographed by Daniel Matallana
20/20 is ringing in the New Year with a celebration of Independent Eyewear. Sold by 83 percent of independent optical retailers, this segment of the market comprises close to half of their sales. Built on an optical heritage, Independent Eyewear brands continue to resonate with those seeking frames with a unique soul and character. See what the market is saying on this category. Conducted by Jobson Research, this study surveyed independent eyecare professionals dispensing Independent Eyewear on their offerings, sales and opinions on this category.
–Christine Yeh
METHODOLOGY
This survey was conducted by Jobson Optical Research’s in-house research staff. Data collection was conducted in October 2023. The 2024 sample of 183 respondents was derived from the proprietary Jobson Optical Research database. Only the responses of independent optical retailers who dispense Independent Eyewear are included in the report. All participants were recruited by email, and the questionnaire was completed online. Data is trended for identical surveys ran in previous years.
–Jennifer Waller, Director of Research & Business Analytics
