While fitting children with frames may be challenging at times, those interactions are often the most rewarding. Eyewear for kids has transformed by leaps and bounds over the years, and while these customers may be small, their sense of style isn’t. To best assist you and your practice, 20/20 presents our annual Children’s Eyewear MarketPulse Survey conducted by Jobson Optical Research. This comprehensive look at the under 18 age group from the ECP’s perspective provides the data to best understand the children’s eyewear market.
–Jillian Urcelay
METHODOLOGY
20/20’s Children’s Eyewear MarketPulse Survey 2024 was fielded in June 2024 by Jobson Optical Research’s in-house staff. The 2024 sample of 228 qualified independent optical retailers who sell to children as well as other age groups was derived from the proprietary Jobson Optical Research database. Only the responses of dispensers who sell eyewear to children were included in the report. Respondents were offered the chance to enter a drawing to win a $200 amazon.com gift card as an incentive. To purchase the full report, visit jobsonresearch.com.
–Jennifer Waller, Director of Research & Business Analytics
