Still Life Photography by NED MATURA
The editors at 20/20 have been on Team Sport Eyewear for a good part of our 50-year history. A category once dominated by sport specialty stores, sport eyewear continues to score winning strides with retailers in the optical channel. It truly takes a team to accomplish this—sport eyewear manufacturers consistently innovate sport frames with high-tech performance features and design details, while 20/20 communicates the trends and the sport messaging. Most importantly, YOU, the eyecare pros, bring them into play for your customers thirsty for the performance and tech factors, the Rx capabilities, not to mention the coveted styling that have made its way into the core of what makes this category so desirable. Our work isn’t finished—we must continue to drive that sport vision forward and hone our expertise in this arena. It’s our call to action and our game to win.
–Christine Yeh