If you have yet to prioritize sport eyewear, now is the time to make it a part of your dispensing game plan. 20/20 presents our annual Sport Eyewear MarketPulse Survey. Eighty-eight percent of independent optical locations dispensing eyeglasses report also dispensing some type of sport or protective eyewear, including ski and swim goggles. Take a look at the numbers to see where the market stands and how you can incorporate this important category into your sport eyewear playbook. Conducted by Jobson Research, this year’s study surveyed 300 respondents at independent optical locations dispensing eyeglasses (266 dispensed sport eyewear) in February 2024.

–Christine Yeh