By Jillian Urcelay

Elongated rectangular sunglasses are continuing to trend this summer. Stretch eyewear to its limits with these popular styles for her.

Host and (co-host with other retailers) trunk shows for a fun and immersive experience for your customers. Introduce them to new brands while offering them discounts and perks for making a purchase throughout the event.

Brand loyalty will be a major component when customers are purchasing a new frame. Customers might be devoted to a brand that they resonate with and have worn for years. If you don’t carry the specific brand they’re looking for, suggest a similar brand offering a similar aesthetic and lifestyle.

Remind parents that children need sunglasses, too. It’s still common to see adults wearing sunglasses while their children are squinting in the bright sun. If left unprotected, children’s eyes are more susceptible to corneal damage and eye diseases.