By Jillian Urcelay

Men are continuing to lean toward bold eyewear styles this season. We are seeing a surge of thicker frames, strong shapes and on-trend colors.

Men’s eyewear is often known for its technical design details including carbon fiber temples, flexible and adjustable hinges, and unique lens options. Don’t forget to highlight these assets when showing frames off to him.

Frames featuring a double brow bar offer men a traditional option with a bit of flair. This design detail can be found on both metal and acetate frames and in various colors options.

Help your male customers accessorize their eyewear. Show them cool cleaning cloths, stylish cases, straps and cords that will help protect and enhance his new frames.