Nicole Vindel
Photo: Photos by Mihaela Noroc
Caterina Bianchi
Photo: Photos by Mihaela Noroc
Pauline Grisoni
Photo: Photos by Mihaela Noroc
Karen Williams
Photo: Photos by Mihaela Noroc
YALEA and De Rigo Group take a journey into real beauty with their new eyewear campaign celebrating spontaneous and authentic femininity. “The Portrait of Dreams” focuses on 43 extraordinary women as the protagonists via images shot by Romanian photographer Mihaela Noroc, renowned for her photographic project “The Atlas of Beauty.”
Noroc’s ability to capture revealing details of her subjects’ personalities while focusing on genuine beauty was a natural fit with Yalea brand’s values in representing female empowerment. Focusing her lens to capture their natural expressions, Noroc and Yalea give voice to the real stories and dreams of these unique women. The campaign takes us through a glorious journey from Europe to the U.S., passing through nine countries and 13 cities to discover the different faces of beauty, related through the dreams, lives and achievements of exceptional testimonials. Through powerful stories and determination, women of different ages, nationalities and professions who do not know each other are united by a common vision: Every woman has the right to take exactly the place she aspires to in the world every single day.
The first four women featured in the campaign are: Nicole Vindel, food designer and artist from Barcelona; Pauline Grisoni, Parisian journalist and podcaster; Karen Williams, model and empowered aging ambassador from New York; and Caterina Bianchi, soloist at La Scala in Milan. They are the first in a series captured through individual portraits interpreting the mood, soul and style of Yalea eyewear, where the women show themselves as they are in their unique and special beauty. Each week the campaign will reveal the face of a new woman, telling her story and discovering her authentic beauty, reconfirming Yalea’s commitment to women by supporting their freedom of choice, fostering their talent and rewarding their personal beauty.
—Christine Yeh
