Jillian Urcelay: Why was it important for Adira to offer petite sizing options in this expansion?
Pam Elfreich: Since launching the new Adira collection, we have found fans of the collection appreciate having different styles in different sizes and fits. If you are a unique size, you have the option in the Adira collection to pick from many different fashion looks to express yourself. In the recent release, we have added to our petite fit collection. The two new petite models are great for someone who likes a modern, clean look with rich materials and design contouring.
Adira also launched its first 100 percent titanium styles in this recent collection. What feminine design details can wearers see throughout the release?
Titanium was a natural progression to add to the Adira collection because women like feminine design elements but want the durability of a pair of eyewear that is going to last long term. It is also good for someone with allergies to metal or in general, needs a very lightweight pair of glasses because they find regular eyewear irritating to their skin or face. When we design the models, we think about making beautiful eyewear that is also comfortable to wear all day.
Finally, how would you describe the Adira eyewear collection and what it has to offer to new fans of the brand?
We wear many hats in the different roles and facets of our lives, and our fashion reflects that about ourselves.
