Photographed by Ned Matura
RIP CURL 4011
from SD Eyes
Back to school takes on new meaning this year—as children across the country prepare to return to classrooms full time, there’s a renewed sense of excitement in being able to see their classmates and teachers in person again. Keeping our kids safe and healthy continues to be a top priority and so should children’s vision needs. Back to school time is a good reminder to get eye exams for kids and fit them for new frames, but it also needs to be a year-round priority for both parents and eyecare professionals. To provide a comprehensive look at the children’s eyewear market from the perspective of independent ECPs, 20/20 presents our annual Children’s Eyewear MarketPulse Survey conducted by Jobson Optical Research. Take a look at the following data to gain a better understanding of the trends and opportunities in dispensing eyewear to the under 18 age groups.
– Christine Yeh
METHODOLOGY
20/20’s Children’s Eyewear MarketPulse Survey 2021 was conducted online in April 2021 by Jobson Optical Research’s in-house staff. The 2021 sample of 231 qualified independent optical retailers who sell to children as well as other age groups was derived from the proprietary Jobson Optical Research database. Only the responses of dispensers who sell eyewear to children were included in the report. Respondents were offered the chance to enter a drawing to win a $200 amazon.com gift card as an incentive. To purchase the full report, visit jobsonresearch.com.
—Jennifer Waller, 20/20 Research Director