Luxe Eyes

The luxury eyewear category has come a long way in evolving with changing market needs. In decades past, luxury eyewear was equated to overtly lavish frames made with precious metals and encrusted with jewels and stones in a limited offering at escalated price points. But the more recent past has ushered in a much needed refresh and a renewed attitude toward luxury eyewear, with designers and brands crafting frames focused on more realistic pricing, eyewear heritage branding and contemporary styling while still maintaining the fine quality, service and exclusivity of a luxury product. Along with it brought new opportunities to a new wave of optical retailers motivated to cater to their customers’ desires, and consumers have responded with a resounding embrace of the eyewear they need AND want while satisfying their highest eyewear aspirations. 20/20 delves into the state of the luxury market with our Luxury Eyewear MarketPulse Survey conducted by Jobson Optical Research. Take a look at the data to see where the market currently stands.

–Christine Yeh