Photographed by Stephen Mark Sullivan
Independent Eyewear, which is eyewear created via distinct optical heritage, is a segment of the market you can call your own. These brands are sold by 83 percent of independents and make up close to half of their sales. Independent Eyewear brands focus solely on the eyewear, and the quality and design reflect this. Introduce your customers to these brands and read on for insightful data on this category. Conducted by Jobson Research, this study surveyed independent eyecare professionals who dispense Independent Eyewear and questioned them on their offerings, sales and opinions.
–Jennifer Waller, 20/20 Director of Research & Business Analytics
METHODOLOGY
This survey was conducted by Jobson Optical Research’s in-house research staff. The 2023 sample data collection was conducted in January 2023. The 2023 sample of 204 respondents was derived from the proprietary Jobson Optical Research database. Only the responses of independent optical retailers who dispense Independent Eyewear are included in the report. All participants were recruited by email, and the questionnaire was completed online. Data is trended for identical surveys ran in previous years.
