Independent Eyewear, which is eyewear bred from an optical heritage, is a segment of the market you should be embracing. These brands are sold by 85 percent of independent retailers and make up almost half of their sales. Independent Eyewear brands originate exclusively in optical with no ties to designer or lifestyle brands in other industries. Conducted by Jobson Research, this study surveyed 331 independent eyecare professionals who dispense Independent Eyewear on their offerings, sales and opinions. Enlighten your customers about these brands and enlighten yourself with some noteworthy data on this category.
–Jennifer Waller, 20/20 Research Director
Source: 2018 Independent Eyewear MarketPulse Survey
Source: 2018 Independent Eyewear MarketPulse Survey
Source: 2018 Independent Eyewear MarketPulse Survey
Source: 2018 Independent Eyewear MarketPulse Survey
Source: 2018 Independent Eyewear MarketPulse Survey
Source: 2018 Independent Eyewear MarketPulse Survey
METHODOLOGY
This survey was conducted by Jobson Optical Research’s in-house research staff. Data collection was conducted in May 2018. The 2018 sample of 331 respondents was derived from the proprietary Jobson Optical Research database. Only the responses of independent optical retailers who dispense Independent Eyewear are included in the report. All participants were recruited by e-mail, and the questionnaire was completed online.
