“Just like all great movements—and yes, I consider Independent Eyewear to be ‘a great movement’—as it evolves, it tends to splinter. That’s not a bad thing at all. In fact, it means greater options for retailers who are more excited than ever to carry independent lines and more opportunity for new designers and manufacturers. “But it also means that the word ‘independent’ now means different things to different people. It could mean ‘exclusive’ or ‘rare.’ To some, it means ‘independently owned,’ ‘optical-native’ or ‘only available at independent optical locations.’ “So now, we have subcategories of ‘independent’ eyewear. There are independent brands offering eyewear made domestically, eyewear with a charity component, eyewear that’s eco-friendly—the list goes on. At Europa, we’ve taken being ‘independent’ very seriously for a long time, and in the last 10 years we’ve worked to offer our customers an independent option for just about anything they’d want to carry in their offices and shops. “We’re very proud of our independent heritage, and we’ll continue to do our part to push the movement to new and exciting places into the future.”

–Scott Shapiro, Europa Eyewear CEO

“Over the past decade, Independent Eyewear has come to the forefront in the optical industry. It used to be a smaller portion of the market, and that made it in some ways simpler to stand out. Now, with so many more independent designers and brands, originality has become a much taller order to rise to. Customers want originality, and optical professionals are engaged in fashion trends. This stiff competition and discerning consumer base really keeps us on our toes, striving for new and exciting ways to present our eyewear.”

–David Duralde, OGI Eyewear chief creative officer

“Over the past decade, Independent Eyewear has truly transformed, focusing on personalized customer-centered approaches. Launching our business during this pivotal time granted profound insights into this evolving landscape. Recognizing the need for innovation beyond brands, we dedicated ourselves to enhancing services for ECPs, aligning with modern consumer expectations. “Customers sought independent brands to elevate their patient experience and establish a unique identity, crucial in today’s competitive market. This shift required moving beyond standardized products to curated experiences, adapting to evolving preferences. Convincing established businesses to embrace personalization and digitalization initially posed challenges, but recent years have seen a promising shift in mindset. “Today’s consumers crave personalized digital retail experiences, reshaping industry perspectives toward continuous adaptation. Our customers have reaped the benefits: reduced inventory, elevated average selling prices, support for local craftsmanship and sustainability through avoiding mass production. These advantages have propelled their growth and set them apart in the market.”

–Giulia Valmassoi, Thema USA CEO

“What is apparent to me over the past 10 years is that the level of courage and determination required of independent retailers has intensified as waves of consolidation—and inevitably, sameness—wash over the optical world at every level. In turn, the depth of our partnerships and the shared commitment we feel to expanding unique points of view has manifested a deeper standard of kinship and conviction. “It is to the credit of both indie eyewear designers and retailers that the conversation about the vision and vitality of independent optical has grown more vibrant than ever. Consumers seeking more responsible, long-lasting investments in their product choices and local economies have been pivotal, too. By its very nature, I don’t think Independent Eyewear will ever be mainstream. It’s built on the idea of standing apart from the crowd and appealing to those who crave more than conformity. It has always been risky business, and the rewards have never been greater.”

–Gai Gherardi, l.a.Eyeworks co-founder/designer

“One evident trend is the rise of Independent Eyewear brands that prioritize artisanal craftsmanship and distinctive design aesthetics. Consumers are increasingly seeking eyewear that reflects their individual style, and independent brands have responded by offering a diverse range of frames that go beyond the conventional designs seen in mainstream eyewear. “Another noteworthy development is the increased focus on sustainable and eco-friendly eyewear options. As environmental consciousness has gained traction globally, Independent Eyewear brands have embraced materials like recycled plastics, wood and other sustainable resources. This shift aligns with the growing demand for products that not only look good but also contribute to a more sustainable and responsible consumer culture. “Consumers are now more informed and discerning, valuing authenticity, quality and social responsibility in their eyewear choices. Independent Eyewear brands have succeeded in attracting a niche market that appreciates the unique narratives behind each brand, as well as the craftsmanship embedded in their products. “In conclusion, the evolution of Independent Eyewear over the past 10 years reflects a broader shift in consumer preferences toward uniqueness, sustainability and a more personalized shopping experience. As a result, the optical industry has witnessed a diversification of styles and materials, with independent brands gaining prominence by catering to a more discerning and socially conscious customer base.”

–Ray Khalil, Lafont CEO