PHOTOGRAPHED BY BLEACHER + EVERARD
Independent Eyewear, which is eyewear created via distinct optical heritage, is a segment of the market you can depend on. These brands are sold by 86 percent of independents and make up close to half of their sales. Independent Eyewear brands focus solely on the eyewear, and the quality and design reflect this. Introduce your customers to these brands and read on for insightful data on this category. Conducted by Jobson Research, this study surveyed independent eyecare professionals who dispense Independent Eyewear and questioned them on their offerings, sales and opinions.
–Jennifer Waller, 20/20 Director of Research & Business Analytics
METHODOLOGY
This survey was conducted by Jobson Optical Research’s in-house research staff. Data collection was conducted in January 2022. The 2022 sample of 208 respondents was derived from the proprietary Jobson Optical Research database. Only the responses of independent optical retailers who dispense Independent Eyewear are included in the report. All participants were recruited by email, and the questionnaire was completed online. Data is trended for identical surveys ran in previous years.