Photographed by Ned Matura
LINEUS from DITA
Independent Eyewear, which is eyewear created via distinct optical heritage, is a segment of the market you should be declaring a key component of your frame repertoire. These brands are sold by 80 percent of independent retailers and make up almost half of their sales. Independent Eyewear brands focus solely on the eyewear, and the quality and design reflect this. Introduce your customers to these brands, and read on for some interesting data on this category. Conducted by Jobson Research, this study surveyed independent eyecare professionals who dispense Independent Eyewear and questioned them on their offerings, sales and opinions. Take a look and declare yourself an Independent Eyewear expert.
– Jennifer Waller
Source: 2021 Independent Eyewear MarketPulse Survey
Source: 2021 Independent Eyewear MarketPulse Survey
Source: 2021 Independent Eyewear MarketPulse Survey
Source: 2021 Independent Eyewear MarketPulse Survey
Source: 2021 Independent Eyewear MarketPulse Survey
Source: 2021 Independent Eyewear MarketPulse Survey
Source: 2021 Independent Eyewear MarketPulse Survey
METHODOLOGY
This survey was conduced by Jobson Optical Research’s in-house research staff. Data collection was conducted in January 2021. The 2021 sample of 232 respondents was derived from the proprietary Jobson Optical Research database. Only the responses of independent optical retailers who dispense Independent Eyewear are included in the report. All participants were recruited by e-mail, and the questionnaire was completed online. Data is trended for identical surveys ran in previous years.
