20/20: For those unfamiliar with the brand, can you go into more detail about Grace de Monaco?
Claudia Poccia: Grace de Monaco was established in 2021 as a first-of-its-kind luxury-for-good maison offering unparalleled craftsmanship and the highest quality materials in beauty, home accents and accessories. Honoring the living legacy of Princess Grace, 100 percent of all profits support the brightest stars of tomorrow through the Princess Grace Foundation-USA.
Where did the idea of creating an eyewear collection come from?
When your muse is someone as timeless as Princess Grace, there’s no shortage of iconic moments from which to draw inspiration. And yet, from her glamorous Hollywood entrances to her serene moments on the Côte d’Azur, images of Princess Grace in fabulous sunglasses stand out. It was only natural, therefore, that the Grace de Monaco brand expand our maison and continue our mission to do good with this newest addition.
What do you hope consumers gain from the Grace de Monaco sunglass styles?
In keeping with the brand’s DNA and commitment to sustainability, each frame is meticulously designed with the highest quality materials to create a modern, sleek and sophisticated shape to celebrate individuality. It invites the wearer to see the world through the lens of an indelible icon—where elegance and philanthropy go hand in hand.
