20/20: For those unfamiliar with AllSaints, can you provide details about the aesthetic of the brand?
Beverly Suliteanu: AllSaints, a British fashion brand with a global footprint, is known for its edgy, urban aesthetic with a focus on modern, minimalist designs. Exuding a sense of effortless cool, AllSaints blends rock ’n’ roll influences with a touch of grunge and are renowned for their leather jackets, distressed denim and draped fabric. The color palette veers toward muted tones, predominantly using shades like black, gray and white, with occasional earthy tones for subtle contrast. The brand appeals to those who appreciate a sophisticated yet rebellious look, balancing raw, rugged elements with a sleek, polished finish.
What design details from the brand’s apparel and accessories can be found within the eyewear collection?
The AllSaints eyewear collection carries over several signature design elements from the brand's apparel and accessories, creating a cohesive and recognizable style. Some of the key design details include:
- Muted Color Palette: Similar to their clothing, AllSaints eyewear features a muted, earthy color scheme. Featured prominently are black, gray, torts and khaki, as well as subtle metallics, which align with the brand’s understated and versatile aesthetic.
- Minimalist Design: The eyewear collection embraces the same modern minimalism found in their apparel. Designs are clean lined and unembellished, with a focus on simple yet elegant shapes that complement the wearer without overpowering their look.
- Subtle Rock ’n’ Roll Edge: Just as their clothing often has a rock ’n’ roll influence, AllSaints eyewear includes subtle, edgy details. This is done in the form of slightly angular fronts, heavy profiles and bold brow lines, and the use of dark, moody colors that evoke a rebellious spirit.
- High-Quality Materials: AllSaints’ commitment to using sustainable, premium materials in their clothing and accessories extends to their eyewear. Acetate frames are crafted from Eastman Acetate Renew which is made from 60 percent bio-based and 40 percent certified recycled content, while the metals are constructed with the highest standards, ensuring durability and comfort, much like the well-made leather and fabric used in their apparel.
- Textural Elements: The brand incorporates textures into their eyewear that are reminiscent of the distressed fabrics and textured leathers found in their clothing. This can be seen in the matte metal finishes, smooth tactile temple tips with bespoke lamination, and mixed-material designs that add visual interest while maintaining a sleek, polished look.
- Subtle Branding: True to the brand’s understated approach, AllSaints eyewear features subtle branding often limited to an engraved logo on a temple endcap, an elegant name plaque on the inside temple, or a discreet laser engraved AllSaints etched on the top of the eye rim. The use of double hexagon pin detailing and silicon-encased Ramskull metal nosepads are inspired by key elements found in AllSaints accessories and is aligning with the minimalist and sophisticated vibe of the overall collection.
What do you hope WestGroupe customers gain from the debut of the AllSaints collection?
AllSaints is the perfect addition to the WestGroupe brand portfolio, offering a distinct positioning and aesthetic compared to our current brand offerings. With the launch of AllSaints, our customers can introduce a fresh and exciting eyewear collection from a growing fashion brand, all from a vendor they know and trust.
